Share all your family fun with the COOLPIX W100, the compact digital camera that makes photography simple for everyone. Take it to the beach, pool, lake or out in wintery fun on ski slopes or in the middle of a snowball fight. The COOLPIX W100 is waterproof down to 33 feet underwater, plus its shockproof to 5.9 feet; cold resistant to 14F and dustproof, so its built to take all of lifes knocks. Shoot high-quality photos and Full HD videos with stereo sound, while SnapBridge automatically transfers images to your compatible smart device for easy sharing and storage. Dedicated one-touch buttons and an easy-to-use interface make operation simple.

Waterproof, Shockproof and Freezeproof
An amazing vacation can become a big disappointment if your memories dont come home too. With this camera theres no worry because its waterproof down to a depth of 33 feet. shockproof to withstand a 5.9 feet drop, freezeproof down to a temperature of 14F, as well as dustproof. So even if you take it on outings and accidentally drop it, get it wet at the beach or if it winds up in the snow, you wont lose your precious memories.

Beautiful Pictures
Every COOLPIX is designed around a genuine NIKKOR glass lens, the legendary optics that have helped make Nikon famous. The 13.2 MP CMOS image sensor ensures quality images while the 3x Optical Zoom/6x Dynamic Fine Zoom give you the reach you need. Capturing your subjects is easy with Nikon’s Target finding AF which automatically finds your intended subject within the frame. Easily compose shots using the large 2.7-inch TFT LCD. Taking pictures of the kids underwater is easy too; let the Underwater face framing function look for faces and automatically take a picture when it spots someone. In addition to large separate shutter buttons for stills and movie shooting, there are four buttons logically aligned next to the LCD for intuitive operation.

Stay Connected
Install Nikon’s SnapBridge app on a compatible smartphone or tablet* and unlock exciting new capabilities with the COOLPIX W100. Built-in Wi-Fi, NFC and Bluetooth low energy (BLE) maintain a connection between the app and your camera, so each shot you tak